History

Customandcraft.org, along with Custom & Craft LA design studio and media lab, was created in 2015 as an expansion of Haggadot.com. Launched in 2011 with an award from the Jewish New Media Innovation fund, Haggadot.com began as an assignment in Founder and Executive Creative Director Eileen Levinson’s 2007 graduate seminar at California Institute of the Arts. Eileen was given the assignment to imagine "the future of publication" and began the concept for an online, collaborative Haggadah. Haggadot.com was then workshopped at the ROI 120 Summit in Jerusalem in 2007 and 2008, and incubated as a fellow project at PresenTense Institute in 2008.

Custom and Craft is now pleased to consult other organizations on content creation through the generous support of a Cutting Edge Grant of the Jewish Community Foundation of Los Angeles.