Esther D. Kustanowitz is a Los Angeles-based writer and consultant specializing in social media, pop culture, Jewish community and innovation. She also runs writing and social media workshops. Esther blogs at MyUrbanKvetch.com and has been involved in staffing, content creation, and online media for the ROI Community (http://roicommunity.org) since its founding in 2006. For more information about Esther, visit EstherK.com.